Tools that (actually)market your music

Build effective marketing campaigns by creating waitlists to promote new music. Encore is a multi-platform app letting you reach your fans through text messages, email, and native push notifications.

Industry Support

Atlantic Records Logo
Plain Spaces Logo
Paradise Music Logo
Afterpeak Logo

Take control of your next release

Encore aims to provides tools for artists, bands, and agencies looking to build effective music marketing campaigns.

Build a waitlist

Communicate with fans that want to be notified of your new release. Waitlists are an alternative to pre-save campaigns with effective conversions.

Scheduled and direct reach

Fans register for a text, email, or push notification and select their preferred streaming platform. We'll send them your scheduled message and their stream link on release day.

Build contact lists

Collect contact information and associate groups to future waitlist campaigns. With Encore, you'll no longer spend marketing budget on re-aquiring existing fans for new campaigns.

In-depth analytics

Understand your audience by viewing click-through metrics including geo-location, acquisition, platform clicks, and more.

Custom shortcode

Maintain branding consistency with a custom shortcode. (For example: Encore Members can also choose a custom domain.


Organize campaigns by team. Add / remove members and assign roles to each user.

Predictable pricing

Campaigns are billed based on the cost of sending your messages. A monthly membership is not required.

Become a Member

Take your marketing strategies to the next level.

Custom phone number / email address

Send messages to fans from a phone number or email address you own.

Automated text responses

Configure keywords that trigger automated responses to your fans (ex. !socials / #music).

Export contacts

Own your contact lists, no limits here.

Custom domain

Maintain branding consistency with a recognizable domain your fans will trust.

Animated artwork

Engage your fans with animated artwork, a short looping visual you can add to your landing page.

Facebook Pixel

Embed your own Pixel to track custom conversions and build re-targeting campaigns.

Encore branding removed

Build professional landing pages without Encore branding.
Encore Landing Page

Message your top fans

Connect with your fans through conversational text messaging with a Band Tier membership. Receive responses in real time and build out lasting relationships.

“Ask fans for feedback on a demo or announce a new release. Encore is your ultimate music marketing tool”

Jordan Lewallen, Founder of Encore
Messaging user interface

Membership Plans

Create release campaigns / contact lists for free and only pay for what you use. As you grow, consider upgrading for additional benefits.


An entry level tier useful for developing artists. Only pay for what you use with no monthly fee.


+ pay-as-you-go

What's included

  • 1 team member
  • 10% fee on messaging services
  • Free waitlist campaigns
  • Build contact lists
  • 1 Email address
  • Create giveaways (soon)
  • Smart link pages
  • 28-day analytics
  • Encore branding


Create campaigns without fees and take full advantage of our marketing tools.


+ pay-as-you-go

What's included

  • All features from Artist and...
  • 3 team members
  • No fee on messaging services
  • 1 Phone number
  • 3 Email addresses
  • 1 Custom domain
  • Animated artwork
  • Export SMS / Email contacts to CSV
  • Facebook Pixel
  • All-time analytics
  • Encore branding removed


Built for large teams that manage several bands requiring additional resources.


+ pay-as-you-go

What's included

  • All features from Band and...
  • Automated text triggers
  • 20 team members
  • 20 phone numbers
  • Unlimited email addresses
  • 20 Custom domains
  • Team-wide analytics dashboard (soon)

Encore message pricing

On-demand pricing, only pay for what you use

Text Message (US)
Push Notification

Encore Waitlist Example

A campaign that sends 500 Text Messages (US), 500 Emails, and 500 Push Notifications will cost $8.75.
Cost Breakdown
(300 Texts (US) x $0.01) + (500 Emails x $0.005) + (500 Push x $0.0025) = $8.75
Band Tier Membership required for a fee-less campaign.
Man on microphone

Fan engagement

Encore helps engage fans with your music

Campaigns are built to be simple. Fans can register for your waitlist in seconds. On release day, send an actionable message that encourages fans to stream your new release. Check out what Encore has done for other artists.

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Contact Us

Have a question about Encore? Send a message.

Create a free landing page.Start your campaign today.